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Advertising :

Wells, William

Advertising : principles and practice / William Wells, John Burnett and Sandra Moriarty - New Jersey : Prentice Hall. 1989 - xxiv, 614 p. : ill, (charts and graphs) ; 28 cm

Includes index

ISBN: 0-13-014549-1

Subjects--Topical Terms:
Advertising.
marketing

LC Class. No.: HF5823 / .W45 1989

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