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Management of electronic media /

Albarran, Alan B.

Management of electronic media / Alan B. Albarran. - 3rd ed. - Belmont, CA : Thomson/Wadsworth, 2006. - xxiv, 333 p. : ill. ; 24cm. - Wadsworth series in broadcast and production .

Includes bibliographical references and index.

ISBN: 0534563996

LCCN: 2005926371

Subjects--Topical Terms:
Mass media--Management.

LC Class. No.: P96 / .M34.A4 2006

Dewey Class. No.: 302.23068

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