The PDMA toolbook for new product development /

The PDMA toolbook for new product development / PDMA toolbook Paul Belliveau, Abbie Griffin, Stephen Somermeyer (eds). - New York John Wiley & Sons, Inc. 2002. - viii, 472 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Fuzzy front end : effective methods, tools, and techniques / Peter Koen -- Hunting for hunting grounds : forecasting the fuzzy front end / Christopher Miller -- Telephoning your way to compelling value propositions / George Castellion -- Focusing NPD research on customer-perceived value / Charles Miller and David Swaddling -- Product champions : crossing the valley of death / Steve Markham -- Managing product development teams effectively / Jan Kratzer, Roger Leenders, Jan Hollander, Jo van Engelen -- Decision making : the overlooked competency in product development / Mark Deck -- How to assess and manage risk in NPD programs : a team-based risk approach / Greg Githens -- Capturing employee ideas for new products / Christine Gorski, Eric Heinekamp -- Lead user research and trend mapping / Lee Meadows -- Technology stage gate : a structured process for managing high risk new technology projects / Peter Koen, Greg Ajamian -- Universal design : principles for driving growth into new markets / James Mueller and Molly Story -- Portfolio management / R.G. Cooper, S.J. Edgett, E.J. Kleinschmidt -- Assessing the health of new product portfolio management / Robert Meltzer -- Risk management : the program manager's perspective / David Dunham -- Process modelling in new product development / Paul Bunch, Gary Blau.

0471206113 (alk. paper)


New products--Management.
Product management.

HF5415.153 / .P355 2002

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