Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. : McGraw-Hill, c2006. - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

0072966343 (alk. paper)

2004061068


Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

HF5415.135 / .C72 2006

658.8/02
© The University of Dodoma 2020