Mass media research :
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 8th ed. - Belmont, CA : Thomson, Wadsworth, c2006. - xii, 468 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and indexes.
0534647189
2004114638
Mass media--Research.
P91.3 / .W47 2006
302.23072
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 8th ed. - Belmont, CA : Thomson, Wadsworth, c2006. - xii, 468 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and indexes.
0534647189
2004114638
Mass media--Research.
P91.3 / .W47 2006
302.23072