Marketing encyclopedia :

Marketing encyclopedia : issues and trends shaping the future / American Marketing Assocication marketing encyclopedia AMA marketing encyclopedia Jeffrey Heilbrunn, editor. - Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995. - x, 348 p. : ill. ; 24 cm.

At head of title: American Marketing Association

Includes bibliographical references and index.

0844235938

94017747


Marketing--Encyclopedias.

HF5415 / .M2982 1995

658/.003
© The University of Dodoma 2020