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International marketing :

Onkvisit, Sak

International marketing : analysis and strategy / Sak Onkvisit and John J. Shaw - 4th ed. - New York : Routledge, 2004 - xxiii, 594 p. : ill. ; 25 cm.

Includes index

ISBN: 0415311322 0415311330

LCCN: 2003023746

Subjects--Topical Terms:
International marketing
International trade
Marketing Analysis
Marketing strategies

LC Class. No.: HF 1416 / .O55 2004

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