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The marketing mode :

Levitt, Theodore 1925-2006.

The marketing mode : pathways to corporate growth / Theodore Levitt - New York: McGraw-Hill, 1969 - xiii, 354 p. 23 cm.

Includes index

LCCN: 79083269

Subjects--Topical Terms:
Marketing.
Product life cycle
Marketing concept
Product concept

LC Class. No.: HF5415 / .L48 1969

Dewey Class. No.: 658.8

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