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Key concepts in marketing /

Sutherland, Jonathan

Key concepts in marketing / Jonathan Sutherland and Diane Canwell - New York : Palgrave Macmillan. 2004 - ix, 310 p. : ill. ; 22 cm - Palgrave key concepts .

Includes index

ISBN: 140391527X

LCCN: 2003070285

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5412 / .S88 2004

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