The experience economy : work is theatre & every business a stage /
Pine, B. Joseph
The experience economy : work is theatre & every business a stage / B. Joseph Pine II & James H. Gilmore. - Boston: Harvard Business School Press, 1999 - xii, 254 p. : ill. ; 23 cm
Includes bibliographical references (p. 207-230) and index.
0-87584-819-2
Product management.
Diversification in industry.
Customer services.
HF 5415.15 / .P56 1999
The experience economy : work is theatre & every business a stage / B. Joseph Pine II & James H. Gilmore. - Boston: Harvard Business School Press, 1999 - xii, 254 p. : ill. ; 23 cm
Includes bibliographical references (p. 207-230) and index.
0-87584-819-2
Product management.
Diversification in industry.
Customer services.
HF 5415.15 / .P56 1999