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The new competition /

Kotler, Philip

The new competition / Philip Kotler, Liam Fahey and Somkid Jatusripitak - New jersety: Prentice-Hall, 1985 - xii, 292 p. : ill. ; 24 cm.

Includes index

ISBN: 0136120784

LCCN: 84026596

Subjects--Topical Terms:
New Competition
Export marketing
Market leadership

LC Class. No.: HF 5415.12 / .K68 1985

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