Essentials of marketing :
Perreault, William D.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 9th ed. - Boston, Mass. : McGraw-Hill, c2003. - 624, 29 p. ; ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0075605368 (alk. paper) 0075605368 (international : alk. paper)
2002032682
Marketing.
HF5415 / .M378 2003
380.1
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 9th ed. - Boston, Mass. : McGraw-Hill, c2003. - 624, 29 p. ; ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0075605368 (alk. paper) 0075605368 (international : alk. paper)
2002032682
Marketing.
HF5415 / .M378 2003
380.1