The one to one future: building relationships one customer at a time /
Peppers, Don
The one to one future: building relationships one customer at a time / Don Peppers and Martha Rogers - New York: Currency Doubleday, 1993 - xviii, 443 p. : 19 cm
Includes bibliographical references and index.
0-385-42528-7
Market segmentation
Sales promotion
Consumers' preferences
Customer relations
HF 5415.127 / .P47 1993
The one to one future: building relationships one customer at a time / Don Peppers and Martha Rogers - New York: Currency Doubleday, 1993 - xviii, 443 p. : 19 cm
Includes bibliographical references and index.
0-385-42528-7
Market segmentation
Sales promotion
Consumers' preferences
Customer relations
HF 5415.127 / .P47 1993