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The marketing edge

Bonoma, Thomas V.

The marketing edge making strategies work / Thomas V. Bonoma - New York : Free Press, 1985 - xiii, 241 p. : ill. ; 24cm

Includes index

ISBN: 0029042003

LCCN: 85001560

Subjects--Topical Terms:
Marketing
policy guideline
Organizing

LC Class. No.: HF 5415 / .B66 1985

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