The market driven organization: understanding, attracting, and keeping valuable customers /

Day, George S.

The market driven organization: understanding, attracting, and keeping valuable customers / George S. Day - New York: The Free Press, 1999 - xii, 285 p. : ill. ; 24 cm.

0-684-86467-3


Marketing-management
Sales management
Customer satisfaction
Customer relation

HF5415.13 / .D39 1999
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