Business-to-business marketing/
Brennan, Ross
Business-to-business marketing/ Ross Brennan(...et all) - London: SAGE Publications, 2007 - xix, 359 p. : ill. ; 25 cm.
Includes bibliographical references and index
1-4129-1969-X (hbk.) 978-14129-1969-2 (hbk.) 1-4129-1970-3 (pbk.) 978-14129-1970-8 (pbk.)
2006928778
Buyer behaviour
Business to business marketing strategy
Business Market segmentation
HF 5415 / .B74 2007
Business-to-business marketing/ Ross Brennan(...et all) - London: SAGE Publications, 2007 - xix, 359 p. : ill. ; 25 cm.
Includes bibliographical references and index
1-4129-1969-X (hbk.) 978-14129-1969-2 (hbk.) 1-4129-1970-3 (pbk.) 978-14129-1970-8 (pbk.)
2006928778
Buyer behaviour
Business to business marketing strategy
Business Market segmentation
HF 5415 / .B74 2007