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Positioning :

Ries, Al.

Positioning : the battle for your mind / by Al Ries and Jack Trout - New York : McGraw-Hill, 1981 - xii, 246 p. ; 21cm

Includes index

ISBN: 0070652635

LCCN: 80036829

Subjects--Topical Terms:
Positioning (Advertising)

LC Class. No.: HF5827.2 / .R54

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