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Fundamentals of marketing research /

Smith, Scott M.

Fundamentals of marketing research / Scott M. Smith, Gerald S. Albaum. - London : Sage publications. 2005 - xii, 881 p. : ill. ; 24 cm

Includes index

ISBN: 0761988521

LCCN: 2004009992

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .S65 2005

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