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Integrated marketing communications

Schultz, Don E.

Integrated marketing communications Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn - Lincolnwood, Ill., USA NTC Business Books Chicago NTC Business Books, a division of NTC Publishing Group 1993 - viii, 218p.; ill. 22 cm.

ISBN: '9780844233635

LC Class. No.: HF5415.123 / .S38 1993

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