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Advertising :

Wells, William 1926-

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty - 4th ed. - New Jersey: Prentice Hall. 1998 - xxi, 731 p. : ill, charts , graphs; 29 cm

Includes index

ISBN: 0-13-597881-5

LCCN: 97040898

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W45 1998

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