Personal selling :

Mondy, R. Wayne, 1940-

Personal selling : function, theory, and practice. - 3rd ed. / R. Wayne Mondy, Shane R. Premeaux, James R. Young. - Boston : Allyn and Bacon, c1989. - xxiv, 451 p. : ill. ; 24 cm.

"The second edition of this book was written by James R. Young and R. Wayne Mondy"--T.p. verso.

Includes bibliographies and index.

0205116396

88014000


Selling.
Sales management.

HF5438.25 / .Y68 1989

658.8/5
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