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Marketing warfare /

Ries, Al.

Marketing warfare / by Al Ries and Jack Trout. - New York : New American Library, c1986. - viii, 215 p. ; 21 cm.

"A Plume book." Includes index.

ISBN: 0452258618 (pbk.)

LCCN: 86008635

Subjects--Topical Terms:
Marketing.
Competition.

LC Class. No.: HF5415 / .R544 1986b

Dewey Class. No.: 658.8

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