Optimal database marketing: strategy, development, and data mining /
Drozdenko, Ronald G.
Optimal database marketing: strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake. - London: SAGE Publications, 2002 - xxii, 398 p. : ill. ; 26 cm
Includes bibliographical references and indexes.
0-7619-2357-8
Database marketing.
Electronic commerce.
HF 5415.126 / .D76 2002
Optimal database marketing: strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake. - London: SAGE Publications, 2002 - xxii, 398 p. : ill. ; 26 cm
Includes bibliographical references and indexes.
0-7619-2357-8
Database marketing.
Electronic commerce.
HF 5415.126 / .D76 2002