Net gain: expanding markets through virtual communities /
Hagel III, John
Net gain: expanding markets through virtual communities / John Hagel III and Arthur G. Armstrong - Boston: Harvard Business School Press, 1997 - xv, 235 p. : ill. ; 24 cm.
Includes bibliographical references (p. 221-224) and index
0-87584-759-5
Internet marketing
Customer relations
HF5415.1265 / .H34 1997
Net gain: expanding markets through virtual communities / John Hagel III and Arthur G. Armstrong - Boston: Harvard Business School Press, 1997 - xv, 235 p. : ill. ; 24 cm.
Includes bibliographical references (p. 221-224) and index
0-87584-759-5
Internet marketing
Customer relations
HF5415.1265 / .H34 1997