Net gain: expanding markets through virtual communities /

Hagel III, John

Net gain: expanding markets through virtual communities / John Hagel III and Arthur G. Armstrong - Boston: Harvard Business School Press, 1997 - xv, 235 p. : ill. ; 24 cm.

Includes bibliographical references (p. 221-224) and index

0-87584-759-5


Internet marketing
Customer relations

HF5415.1265 / .H34 1997
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