Strategic marketing for libraries :
Wood, Elizabeth J., 1945-
Strategic marketing for libraries : a handbook / Elizabeth J. Wood - New York : Greenwood Press, 1988 - xv, 214 p.: ill., 25 cm. - The Greenwood library management collection, 0894-2986 .
Includes bibliographies and index.
0313244057 (lib. bdg. : alk. paper) 0 31324405 7
87015022
Libraries--Public relations.
Libraries--Marketing.
Library planning.
Z716.3 / .W66 1988
021.7
Strategic marketing for libraries : a handbook / Elizabeth J. Wood - New York : Greenwood Press, 1988 - xv, 214 p.: ill., 25 cm. - The Greenwood library management collection, 0894-2986 .
Includes bibliographies and index.
0313244057 (lib. bdg. : alk. paper) 0 31324405 7
87015022
Libraries--Public relations.
Libraries--Marketing.
Library planning.
Z716.3 / .W66 1988
021.7