Promoting and marketing the library /
Leerburger, Benedict A.
Promoting and marketing the library / Benedict A. Leerburger. - Rev. ed. - Boston : Hall, 1989 - xv, 181 p.: ill., 24 cm.
Includes bibliographical references
0816119260 (alk. paper) 0816118957 (pbk.)
89036963
Libraries--Public relations.
Libraries--Marketing.
Z716.3 / .L43 1989
025.7
Promoting and marketing the library / Benedict A. Leerburger. - Rev. ed. - Boston : Hall, 1989 - xv, 181 p.: ill., 24 cm.
Includes bibliographical references
0816119260 (alk. paper) 0816118957 (pbk.)
89036963
Libraries--Public relations.
Libraries--Marketing.
Z716.3 / .L43 1989
025.7