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Basic marketing research /

Churchill, Gilbert A.

Basic marketing research / Gilbert A. Churchill, Jr. - Chicago : Dryden Press. 1988 - xvii, 765 p. : ill. ; 27 cm. - Dryden Press series in marketing .

Includes index

ISBN: 0030072786

LCCN: 87005288

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .C48 1988

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