Strategy :

Thompson, Arthur A.

Strategy : winning in the marketplace - core concepts, analytical tools, cases / Arthur A. Thompson, John E. Gamble and A. J. Strickland - Boston : McGraw-Hill/Irwin, 2004 - xxxii, (various pagings) : col. ill. ; 26 cm.

Includes name and subject indexes

0 072847700 (alk. paper) 0-07-121514-X (international : alk. paper)




Strategic planning
Industrial management
Conglomerate corporations
Strategic planning
Diversification
Foreign markets
Capable organization
Corporate culture
Leadership
Crafting and Executing strategy

HD 30.28 / .T46 2004
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