Brand leadership /
Aaker, David A.
Brand leadership / David A. Aaker, Erich Joachimsthaler. - New York : Free Press, 2000. - xii, 351 p. : ill. ; 25 cm.
Includes bibliographical references (p. 331-335) and index.
0684839245
99089668
Brand name products--Management.--United States
HD 69 / .B7A21 2000
658.8/27
Brand leadership / David A. Aaker, Erich Joachimsthaler. - New York : Free Press, 2000. - xii, 351 p. : ill. ; 25 cm.
Includes bibliographical references (p. 331-335) and index.
0684839245
99089668
Brand name products--Management.--United States
HD 69 / .B7A21 2000
658.8/27