Total global strategy :

Yip, George S.

Total global strategy : managing for worldwide competitive advantage / George S. Yip. - New Jersey : Prentice Hall, 1992. - xviii, 318 p. : ill. ; 22 cm.

Includes bibliographical references (p. 209-312) and index.

0133576582 :

91046932


International business enterprises--Management.
Strategic planning.

HD 62.4 / .Y56 1992

658/.049
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