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Broadcast copywriting as process :

Weaver, J. Clark.

Broadcast copywriting as process : a practical approach to copywriting for radio and television / J. Clark Weaver. - New York : Longman, c1984. - 10, 139 p. : ill. ; 23 cm.

Includes index.

ISBN: 0582284562 (pbk.)

LCCN: 83019953

Subjects--Topical Terms:
Advertising copy.
Broadcast advertising.

LC Class. No.: HF5825 / .W38 1984

Dewey Class. No.: 659.14

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