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Achieving optimal enrollments and tuition revenues :

Ihlanfeldt, William.

Achieving optimal enrollments and tuition revenues : [a guide to modern methods of market research, student recruitment, and institutional pricing] / William Ihlanfeldt. - 1st ed. - San Francisco, CA : Jossey-Bass Publishers, 1980. - xvi, 267 p. ; 24 cm.

Includes index.

Bibliography: p. 251-257.

ISBN: 0875894526

LCCN: 79092463

Subjects--Topical Terms:
Universities and colleges--Admission.--United States
College costs--United States.
Marketing research.

LC Class. No.: LB2351.2 / .I35

Dewey Class. No.: 378/.105/0973

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