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Strategic marketing decisions in global markets/

Doole, Isobel

Strategic marketing decisions in global markets/ Isobel Doole - London: Thomson. 2005 - xxiv, 343 p. : ill. ; 28 cm.

Includes index

ISBN: 1-84480-142-x

Subjects--Topical Terms:
Marketing management
Strategic Planning

LC Class. No.: HF 5415 / .D66 2005

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