Cases in advertising and communications management /
Greyser, Stephen A.
Cases in advertising and communications management / Stephen A. Greyser & Robert J. Kopp - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, 1992 - xvii, 681 p. : ill. ; 25 cm
0131161385 : $45.00
90049388
Advertising--Management--Case studies.--United States
Advertising--Communication systems--Case studies.--United States
HF5827 / .G75 1991
Cases in advertising and communications management / Stephen A. Greyser & Robert J. Kopp - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, 1992 - xvii, 681 p. : ill. ; 25 cm
0131161385 : $45.00
90049388
Advertising--Management--Case studies.--United States
Advertising--Communication systems--Case studies.--United States
HF5827 / .G75 1991