Impact of corporate social responsibility on consumer behaviour in Tanzania :

Hamad, Abdulmalik Ally

Impact of corporate social responsibility on consumer behaviour in Tanzania : a case study of tigo telecommunication company / Abdulmalik Ally Hamad - Dodoma: The University of Dodoma, 2012 - xi, 71 p. : ill. ; 30 cm.


Industrial management--Tanzania
Social responsibilities --Tanzania
Consumer behavior--Tanzania
Legal responsibility--Tanzania
Information search--Tanzania
Need recognition--Tanzania
Market segments--Tanzania
Products--Tanzania
Services--Tanzania
Telecommunication--Tanzania
Tigo telecommunication company-- Tanzania

DIS HD 60.5 / .T36H36 2012
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