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The perceptions and practices of relationship marketing in Tanzanian banking industry :

KINABO, Linnar

The perceptions and practices of relationship marketing in Tanzanian banking industry : The case of National Microfinance Bank (NMB) KINABO, Linnah - Tanzania: University of Dodoma, 2011 - xii, 64 p.: ill.; 30 cm.

Subjects--Topical Terms:
Banking industry
Marketing
Trust
Customer attraction
Bonds
Relationship Commitment

LC Class. No.: DIS HG 1616 / .M3K56 2011

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