AMA handbook for customer satisfaction /
Dutka, Alan F.
AMA handbook for customer satisfaction / Alan Dutka. - Chicago, Illinois: NTC Business Books, 1994 - viii, 231 p. : ill. ; 24 cm
At head of title: American Marketing Association.
Includes bibliographical references (p. 219-222) and index.
0844234540
92034249
Consumers--Research.
Consumer satisfaction--Research.
HF 5415.3 / .D88 1994
AMA handbook for customer satisfaction / Alan Dutka. - Chicago, Illinois: NTC Business Books, 1994 - viii, 231 p. : ill. ; 24 cm
At head of title: American Marketing Association.
Includes bibliographical references (p. 219-222) and index.
0844234540
92034249
Consumers--Research.
Consumer satisfaction--Research.
HF 5415.3 / .D88 1994