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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra - 5th ed. - New Delhi : Prentice Hall of India, 2007 - xxx, (various paging) ; ill; charts, graphs 28 cm

Includes reference and index

ISBN: 9788120330443

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .M36 2007

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