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Foundations of marketing /

Pride, William M.

Foundations of marketing / William M. Pride and O. C. Ferrell - Boston : Houghton Mifflin Company, 2004 - xviii, 478 p. : col. ill. ; 27cm.

Includes index

ISBN: 0618573607

Subjects--Topical Terms:
Marketing
Customer relationship
Pricing
Promotion

LC Class. No.: HF5415 / .P75 2004

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