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International marketing strategy :

Doole, Isobel

International marketing strategy : analysis, development, and implementation / Isobel Doole and Robin Lowe - London : Thomson, 2004 - xxi, 445 p. : col. ill. ; 27 cm.

Includes references and index

ISBN: 1844800253

Subjects--Topical Terms:
International marketing

LC Class. No.: HF 1416 / .D66 2004

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