Managing marketing in the 21st century :
Capon, Noel
Managing marketing in the 21st century : developing & implementing the market strategy / Noel Capon and Roy Capon, with James Mac Hulbert - European edition - New York : Wessex, 2009 - xxxii, various pagination : ill. ; 30 cm.
Includes index
978 097973444 1
Management
Targeting
Positioning
Managing brands
Product line
Firm
Brand equity
New products
Communications
Sales
Customer management
Customer value
Costs
HF 5415 / .C37 2009
Managing marketing in the 21st century : developing & implementing the market strategy / Noel Capon and Roy Capon, with James Mac Hulbert - European edition - New York : Wessex, 2009 - xxxii, various pagination : ill. ; 30 cm.
Includes index
978 097973444 1
Management
Targeting
Positioning
Managing brands
Product line
Firm
Brand equity
New products
Communications
Sales
Customer management
Customer value
Costs
HF 5415 / .C37 2009