Advertising media planning :
KELLEY, Larry D. 1955-
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. - New Delhi: Prentice hall of India, 2004. - vii, 144 p. : 24 cm. Ill.
Includes index.
978-81-203-2529-6
Advertising
Media planing
Management approach
Communicating goals
Test plans
Brand plans
HF 5826.5 / .K45 2004
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. - New Delhi: Prentice hall of India, 2004. - vii, 144 p. : 24 cm. Ill.
Includes index.
978-81-203-2529-6
Advertising
Media planing
Management approach
Communicating goals
Test plans
Brand plans
HF 5826.5 / .K45 2004