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Advertising media planning :

Kelley, Larry D.

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer - New Delhi : M.E sharpe 2004 - vii, 144 p. : 23cm

Includes index

ISBN: 978-81-203-2529-6

Subjects--Topical Terms:
Advertising
Media Planning
Planning

LC Class. No.: HF5826.5 / .K45 2004

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