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Advertising management/

Jethwaney, Jaishri N.

Advertising management/ Jaishri Jethwaney and Shruti Jain - New Delhi : Oxford University Press, 2006 - xii, 716 p. : ill. ; 24 cm

Includes references and index

ISBN: 0195678435

LCCN: 2006284078

Subjects--Topical Terms:
Advertising
Management

LC Class. No.: HF5823 / .J48 2006

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