Marketing Greatest Hits:
Duncan, Kevin
Marketing Greatest Hits: Another Masterclass in Modern Marketing Ideas/ Kevin Duncan - London : Bloomsbury, 2012 - 194 p. ; 15 cm.
Include Bibliographies and Index
978-1-4081-5721-3
Behavioural Economics
Organisational theory
Creativity
HD 5415 / .D83 2012
Marketing Greatest Hits: Another Masterclass in Modern Marketing Ideas/ Kevin Duncan - London : Bloomsbury, 2012 - 194 p. ; 15 cm.
Include Bibliographies and Index
978-1-4081-5721-3
Behavioural Economics
Organisational theory
Creativity
HD 5415 / .D83 2012