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Marketing for hospitality and tourism /

Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen and Seyhmus Baloglu - 8th ed. - New York: Pearson, 2022 - 686p.: ill., 27cm.

Includes Index

ISBN: 9781292363516

Subjects--Topical Terms:
Marketing
Tourism

LC Class. No.: TX911.3 / .M37 2022

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