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Strategic market Management : global perspectives/

AAKER, David A.

Strategic market Management : global perspectives/ David A. Aaker - New Delhi: Wiley. 2010. - xiii, 354 p.: ill. 24cm.

includes index

ISBN: 978-0-470-68975-2

Subjects--Topical Terms:

LC Class. No.: HF 5415.13 / .A25 2010

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