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Principles of marketing/

Kotler, Philip.

Principles of marketing/ Philip Kotler - 19th ed. Global edition. - London : Pearson , 2024. - 768 p. : ill. ; 28cm.

Includes indexes.

ISBN: 9781292449364

Subjects--Topical Terms:
Principles of marketing.
Marketing.

LC Class. No.: HF 5415 / .K 68 2024

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