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Marketing management/

Kotler, Philip.

Marketing management/ Philip Kotler. - 16th ed. Global edition. - London : Pearson , 2022. - 605p. : ill. ; 28cm.

Includes indexes.

ISBN: 9781292404813

Subjects--Topical Terms:
Marketing.
Marketing management.

LC Class. No.: HF 5415.13 / .K68 2022

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