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Srategic marketing management : planning, implementation and control/

Wilson, Richard M.S.

Srategic marketing management : planning, implementation and control/ Richard M.S Wilson. - 3rd ed. - London : Routledge , 2005 - xii, 867p. : ill. ; 28cm.

Includes indexes.

ISBN: 9781138441224

Subjects--Topical Terms:
Marketing.
Marketing management.
Strategic marketing.

LC Class. No.: HF 5415.13 / .W55 2005

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